MARKETING & COMMUNICATIONS SPECIALIST

We are seeking a passionate and motivated Marketing/Comms Specialist to create a practical, contemporary Marketing/Comms Strategy. The goal is to grow DPM’s brand visibility, reach and audience engagement - aligned with our newly developed Impact Strategy. The role includes significant collaboration with DPM Staff, and input/feedback from Impact and Fundraising Specialists.

Key Responsibilities:

• Collaborate with DPM Staff, and other Specialists (Impact Specialist,  Fundraising & Partnerships Specialist) to align messaging and ensure Strategy cohesion.

• Conduct a review/assessment of current marketing/public-facing assets, processes and presence across all channels (web, social, public relations, media etc).

• Produce a contemporary and compelling Marketing & Communications Strategy including:

• Key Messaging Doc - Articulating DPM’s personality, tone of voice and points of difference

• Aligning newly developed ‘Impact Story’ messaging across all platforms/outputs.

• Identifying new platforms, opportunities and plans for engaging audiences

• Opportunities for strengthening relationships with current audiences

• Advice on building and managing key relationships (eg. journalists, influencers, PR outlets).

• Implementation Plan

• List of Required marketing resources/assets.

Deliverables:

• Marketing & Communications Review

• Marketing & Communications Strategy  

• Outline minimum 3 campaign concepts or suggested activations (include rationale).

Fee: $10,000

Schedule (TBC upon appointment – flexible)

• July-August: Initial Briefings

• August: Round Table workshop to look at draft Impact Story and set workplan

• September - Oct: Draft Strategy delivered. Feedback and input. Final Marketing and Communications Strategy delivered.

NOTE – In the essence of collaboration we are open to adjusting priorities, schedules and workflows, within the wider objectives the Strategy Development process. All work must be completed by November at latest.