STRATEGY DEVELOPMENT (July-Dec 2025)

CONTEXT

For over 23 years, Desert Pea Media’s community projects and media outputs have become part of the cultural and creative fabric of Regional NSW and Indigenous communities across Australia. However, our funding model has created limitations on our time, resources and capacity to realise potential development opportunities. This DPM Strategy Development process seeks to maximise impact through improvements in organisational viability & developing new funding partnerships. 

We are now focused on strategic transition and maturation of our projects, program models, profile, impact and funding frameworks.

In 2025 we have secured funding to undertake assessment/research of current models, resources, processes and partnerships, and design and develop more sustainable, impactful models, through engaging the following consultants:

• Impact Specialist

• Fundraising and Partnerships Specialist

• Marketing & Communications Specialist

• Indigenous Psychotherapist (developing a new ‘Creative Resilience’ Program Model)

 STRATEGY DEVELOPMENT OUTCOMES (across all specialists):

• Assessment & review of resources, processes and program models.

• Impact Strategy – Developing/refining our ‘Impact Story’ – via assessment of our ‘key messaging’ and various media/public interfaces and presentations.

• Identifying opportunities for maximising the social impact of DPM’s community storytelling and diversifying/accessing new audiences.

• Develop a Marketing & Communications Strategy (from Impact Strategy)

• Identifying/targeting new core funding opportunities through philanthropic, government and corporate partnerships for organisational sustainability and ongoing viability.

• Creative Resilience Program development - Collaboration with Wiradjuri Psychotherapist Tracy Lynch, developing and testing new creative resources, tools and practices to support participants and creatives to manage crisis, trauma and wellbeing.